Macro Beauty for Makeup, Cosmetics and Skincare Photography: Preparation & Camera Settings

In my first article on Macro Beauty I shared my gear, lenses and studio tools, and today I’d like to talk about the capture itself.

I mentioned briefly in that article that I had attempted to shoot Macro Beauty before, but I’d never been satisfied with the results until our break-through shoot with the amazing Makeup Artist, Los Angeles-based lipart wizard, my friend Vlada Fomenko Haggerty.

It felt as if it was the tipping point for me and now looking back at my previous unsuccessful attempts I can round up a few elements that I think I finally figured out and they caused the positive change.

If you are interested in shooting Macro Beauty, I hope my notes will help you save time taking care of all of the elements that I find important and focus on the capture.

1. The Choice of Model

While I’ve always said this was a very important part of a successful photo shoot, for Macro Beauty it’s even more important and the selection criteria are slightly more sophisticated than those of an ordinary beauty shoot where you would be looking for just a beautiful bone structure, harmonious facial proportions and a flawless skin complexion.

When selecting your model for a shoot where you’re planning to capture some Macro Beauty shots – say, the lips – you will want the model’s upper front teeth to be visible when her mouth is slightly open and lips are relaxed. The teeth must be white, have an even frontal surface, and it will also help save your post-production time if the edges of the front teeth are not fractured or broken off.

A plump upper lip will make the mouth look sexier.

Some requirements will, of course, depend on the brief and/or your (or the Art Director’s) personal preferences. You may want to know what the model’s lips and mouth look like when she’s smiling. I am personally not a big fan of exposed gums, but at the same time I think a tooth gap may look interesting within a relevant editorial concept.

When it comes to shooting eye makeup, you may want to pay attention as to how “tall” the model’s upper eyelid is. Will it allow the Makeup Artist to apply the envisioned makeup and you to photograph it well?

If, for example, you’re shooting various eyeliner designs and your model’s upper eyelid is heavy, you and your Makeup Artist may have a hard time finding the right angle to create flattering images that will capture the entire designs fully visible.

The other nuance that I think should be mentioned is the color of the model’s eyes. The images will look more interesting for the viewer and have more depth if the model’s iris is bright enough to allow the main light to bring out a lot of color. Very dark eyes don’t have as much detail visible in the iris and may look less interesting in Macro Beauty shots.

But I guess, this also depends on the personal visual preferences. I absolutely love bright blue, green or hazel eyes with a dark rim.

2. How Your Makeup Artist Prepares Your Model For You

The flawless makeup application with minimal product on the skin is the best approach for this type of images. Foundation and/or powder melted by the warmth of the skin gathers in the tiniest skin creases and fine lines, which becomes visible in extreme closeup shots and you may easily overlook it as you shoot.

This requires extra post-production time while it can be totally avoided.

If you are shooting eye makeup or, for example, different types of false eyelashes for a client, you definitely want to make sure your model arrives with freshly groomed eye brows. It is your responsibility to request that from the agency, or mention it in the email when sending out the Call Sheet to the team.

If, for whatever reason, the model shows up with lots of dark hair stumps under her brows, the situation can still be saved by an experienced and well-prepared Makeup Artist, so share this article written by my dear friend Mikala Jean Vandenbroucke with your MUA: Makeup Tips: Prepping Model’s Face for a Beauty Shoot.

Ideally, your model looks after her skin and lips well before the shoot (and always), so you don’t have to deal with chapped lips in post-production. Trust me, that’s the type of issue I hope I never have to retouch again. If, however, your model’s lips surface is not soft and even check out this Makeup Tip, which I also learned from Mikala: 3 Retouching PITAs to Prevent in Pre-Capture.

3. Angles & Posing

After some frustrating trial and error and analyzing strong Macro Beauty shots in magazines and online, I came to the conclusion that my best closeup shots of both lips and eyes are taken when the model is tilting her head back allowing a lot of light to illuminate the facial feature I am photographing.

This image may give you a better idea of what I mean:

Reassure your model that even if her pose feels awkward to her, she should not worry about it because you’re only capturing a part of her face and nothing else will be visible in the images.

I find that when photographing Macro Beauty I treat my model’s face and its parts almost more like a product photographer, finding the best angles and light just for the feature I am shooting and disregarding the rest of the face, body, etc.

4. Aperture

In my Go Pro: Studio Beauty video course we agreed on our standard Studio Beauty camera settings and they are:

  • ISO 100 (or the minimal setting on your DSLR camera)
  • Shutter Speed 1/160 sec
  • Aperture at least f/8 for head-and-shoulders framing

But when you are shooting at your minimal focusing distance, the depth of field becomes extremely shallow and it is next to impossible to capture the entire face tack sharp given you are aiming to get an interesting artistic angle (rather than flat on to the face to match the focus plane with its plane).

The solution is simple – close down your aperture to f/16 or even f/22 and compensate the light power. Check out this article where I talk about f-stops and doubling or halving the light a little.

You may argue that it’s acceptable and maybe even interesting to capture a face with a shallow depth of field, and I will strongly disagree, but it is, as most things in arts, a personal preference and has its own place somewhere.

5. Specular Highlights

Your choice of the light modifier for the main light will greatly influence the look and feel of the images. While a Beauty Dish positioned relatively far from the face may look fine as a reflection in the eye as well as on a matte, satin or metallic lipstick, I personally find that a large octabox is ideal for beautiful reflections in the glossy eye makeup or on the highly reflective lipgloss.

You can check out my comparison between the images photographed with a beauty dish and a softbox in my first article on Macro Beauty. But after that shoot I actually purchased a large octabox and I really like the size and shape of the highlights created with it:

While you can sure place your Beauty Dish super close to the model’s face and create larger highlights on glossy lips, the large octabox can actually be placed a little further behind you and not get in the way, which is much more convenient for you, the model and the Makeup Artist during the shoot.

6. The Overall Concept and Interest

Everyone is free to express themselves in any way they want, so it’s not my place to tell you how to create your images. But if you shoot a simple one color lipstick on a model’s lips, straight on, with simple (ahem, boring) framing, then how is your work different from millions of snapshots taken by Makeup Artists and Instagram-born self-proclaimed “beauty experts”?

We photographers have the tools to create high quality artistic images that set our work apart from the the rest of the world. This is our job.

I have photographed many simple shots of lips when I started trying my hand and eye in Macro Beauty and I think they were super boring, that’s why I never retouched or shared them. The simplest shot that I actually shared is the one below, and the highly detailed texture of the lips is what made it interesting for me:

So my suggestion is push yourself and your Makeup Artist to come up with fun ideas that will elevate your Macro Beauty.

I am very fortunate that Vlada is already mega creative and very experienced in lipart, but we come up and decide on the concepts together before the shoot and then capture photographs that we both love:


I hope you find my observations helpful. If so, print this article out and cross out each point as you prepare for your next Macro Beauty shoot. Share this link with your Makeup Artist, so you both are on the same page and can aim for top results together in your next shoot.

Happy Macro shooting! 🙂


If you are beginning your journey into the world of Beauty Photography, check out my video course titled Go Pro: Studio Beauty where I share everything I know about lighting, executing beauty shoots and working with models.


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  • Eric

    amazing photography! one thing you didn’t mention was the editing process. thats a huge part of the final product, will you be posting about that?

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